ANALYSIS OF THE UKRAINIAN MARKET FOR POWER BANKS AND PORTABLE POWER STATIONS: PRICING STRUCTURE, BRAND CONCENTRATION, AND PRICE ELASTICITY

Authors

  • Karine ZAZYAN

DOI:

https://doi.org/10.31379/sed.2.5.2025.42

Keywords:

power banks, portable power stations, e-commerce, brand concentration, market, SKU

Abstract

The article presents the results of a comprehensive empirical study of the Ukrainian market for portable power sources (power banks and charging stations). By applying mathematical statistics and regression modeling, the market's pricing policies were analyzed, and segmentation was conducted based on brands and key device characteristics. Based on the findings, recommendations were developed to assist manufacturers, retailers, and users in better navigating the current market environment.

References

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Society. Economy. Digitalization

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Published

2025-09-26

How to Cite

ZAZYAN, K. (2025). ANALYSIS OF THE UKRAINIAN MARKET FOR POWER BANKS AND PORTABLE POWER STATIONS: PRICING STRUCTURE, BRAND CONCENTRATION, AND PRICE ELASTICITY. Society. Economy. Digitalization, 2(5), 44–54. https://doi.org/10.31379/sed.2.5.2025.42

Issue

Vol. 2 No. 5 (2025): Society. Economy. Digitalization

Section

Information systems and technologies as determinants of the digital economy

License

Copyright (c) 2026 Society. Economy. Digitalization

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