ARTIFICIAL INTELLIGENCE IN BUSINESS: MARKET DYNAMICS, IMPLEMENTATION PRACTICES, CHALLENGES AND DEVELOPMENT PROSPECTS
DOI:
https://doi.org/10.31379/sed.3.6.2025.52Keywords:
Artificial Intelligence (AI), AI in business, Generative AI (GenAI), Digital transformation, Corporate AI adoption, AI risks, Analytical AI, Responsible AI, AI skills, Creator economyAbstract
The paper provides a comprehensive analysis of the artificial intelligence (AI) market within a business context, based on the 2025 Statista report "Artificial Intelligence (AI) in Business," synthesized with data from McKinsey & Company, BCG, Stanford University, NVIDIA, Qualtrics, and the World Economic Forum. According to the study, the global AI market reached 184 billion USD in 2024 and is projected to exceed 826 billion USD by 2030, representing a Compound Annual Growth Rate (CAGR) of 28.5%. The number of AI tool users is expected to grow from 154 million to 1,172 million over the 2021–2031 period (CAGR of 22.5%). Organizational AI adoption surged from 55% in 2023 to 78% in 2024, an increase of 23 percentage points across all geographies.
The study identifies a systematic gap between the perceived relevance of AI risks and the extent of their active mitigation, particularly pronounced in Cybersecurity (13 p.p. gap) and intellectual property infringement (19 p.p. gap). The author concludes that the industry is transitioning from an experimental phase to a stage of large-scale industrial implementation, accompanied by escalating systemic risks and workforce challenges.
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