THE GLOBAL DIGITAL PAYMENTS MARKET IN THE E-COMMERCE SEGMENT: STRUCTURAL-DYNAMIC ANALYSIS FOR 2018–2030 AND THE TRANSFORMATION OF DOMINANT PAYMENT INSTRUMENTS
DOI:
https://doi.org/10.31379/sed.3.6.2025.51Keywords:
digital payments, e-commerce, digital commerce, digital wallets, fintech, CAGR, penetration rate, global market, Statista, payment instrumentsAbstract
The article presents the results of a comprehensive structural-dynamic analysis of the global digital payments market in the e-commerce segment (Digital Commerce Payments) for the period 2018–2030, based on data from the Statista Market Insights analytical platform. The research methodology encompasses descriptive statistics, longitudinal time series analysis, compound annual growth rate (CAGR) calculation, and structural analysis of dominant payment instruments. It is established that the total volume of global transactions in the digital commerce payments segment increased from USD 2.79 trillion in 2018 to USD 6.62 trillion in 2024 – a 2.37-fold increase – with the projected value for 2030 reaching USD 13.51 trillion, corresponding to a cumulative 4.84-fold growth over the 13-year period. The average CAGR for the entire study period stands at 13.9% – an extraordinarily high figure, exceeding global economic growth by 4–5 times. The COVID-19 pandemic served as a pivotal catalyst for accelerated digital payment adoption, triggering a 23.35% surge in transaction volume in 2021 – the highest annual growth rate over the entire study period. The user base of digital payment services expanded from 1.41 billion in 2018 to 3.08 billion in 2024 and is projected to reach 4.63 billion by 2030, while the global penetration rate rose from 19.09% to a projected 57.5%. Structural analysis of payment methods reveals the unequivocal dominance of digital wallets, whose share reached 52.0% in 2024, with a continued upward trajectory at the expense of traditional card instruments. Based on the findings, practical recommendations are formulated for market participants, regulators, and researchers.
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