PROJECT-ORIENTED MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT

Abstract

The paper presents a comprehensive study of improving the management efficiency of an agricultural enterprise through the development of a long-term survival strategy based on innovation-investment business projects. The relevance of the research is determined by the structural problems of rural areas, the pressure of European market integration, the need to strengthen competitiveness of agricultural producers, and the necessity to diversify farm activity beyond primary production. Based on the analysis of a Ukrainian master  research  devoted to the activity of   “Stetsivske  PFE" (Peasant Farm Enterprise), the study generalizes the socio-economic challenges of rural development, examines the competitive constraints of the Ukrainian agro-industrial complex, and substantiates the role of project management as a practical instrument of strategic renewal. The methodological basis combines content analysis, synthesis, analogy, structural analysis, comparative financial analysis, and business-project modelling. The empirical foundation is represented by the case materials of “Stetsivske PFE", including enterprise indicators for 2016-2019, product profitability data, cost structure, and calculations of an innovation-investment project for meat processing developed using Project Expert logic. The main result is a project-oriented model of agricultural enterprise development in which resource potential, business-project design, investment appraisal, technological modernization, and reinvestment into rural infrastructure are integrated into one management system. The calculations indicate that the proposed meat-processing project has a payback period of eight months, positive net present value, and a high profitability index, which supports its economic feasibility. The results can be applied in designing development strategies for farms seeking to improve competitiveness, employment creation, and long-term rural viability.