KONDRASHEVSKYI , Volodymyr. 2025. “CONTENT STRATEGY OF THE ELECTRONICS RETAILER COMFY ON INSTAGRAM: ANALYSIS OF AUDIENCE ENGAGEMENT FACTORS AND EFFECTIVENESS OF VISUAL-TEXTUAL CONTENT ELEMENTS”. Society. Economy. Digitalization 3 (6):57-69. https://doi.org/10.31379/sed.3.6.2025.50.